- Oct 25, 2021
- Reaction score
Kevin Durant Joins Coinbase
NBA legend Kevin Durant, otherwise known as “KD,” has joined Coinbase in an advertising deal that will feature Durant as a Coinbase spokesperson. Durant plays for the Brooklyn Nets as a power forward and is
While Kleiman says that KD does minimal amounts of brand partnerships, off-court, the Nets’ forward is one of the highest-paid basketball players in the world thanks to his deals with Nike and Foot Locker. “Kevin does very, very few brand deals and that was by design,” Kleiman stressed. “They’re this new model of brand partner for us, where they do integrate in all different parts of our business,” Durant’s manager further noted.
Furthermore, Durant and his investment fund called Thirty Five Ventures invested in Coinbase in 2017. The NBA legend joined the Coinbase $100 million funding round that year and has invested in other crypto asset companies such as
The Brooklyn Nets’ power forward added:
Basketball was always number one for me, but it was clear that there was a lot more that I could accomplish if I had the right team around me.
Sports Deals Become a Very Prominent Trend in Crypto This Year
Durant’s partnership follows a slew of sports deals that have taken place this year between sports-related agencies and athletes, and crypto companies. For instance, FTX has inked deals with the Los Angeles Angels’
The exchange Crypto.com made a deal to rename the Los Angeles Lakers’ Staples Center to “
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